A recent report from independent research firm, ABI Research, shows a changing attitude in cell phone recycling. A closer look reveals that there’s a great opportunity for non-profit organizations to build their cell phone donation programs.

Here are some highlights from the report.

38 % of respondents have recycled a cell phone and nearly 70% of those said they had donated their old cell phones to charity. Of those who had not recycled, 98% were prepared to recycle in return for some compensation. According to the report a tax deduction was considered a form of “compensation”. Do you offer a donation receipt? If not your donors can download a 911 Cell Phone Bank receipt from our website.

“The message is clear,” comments ABI Research industry analyst Michael Morgan. “Many consumers in the US are prepared to help the environment by recycling their old handsets, but only if there is a financial incentive to do so. Virtue is not seen as its own reward in this case.” Organizations asking for cell phone donations should take these emerging attitudes into consideration.

Women are slightly more likely than men to recycle and consumers under 40 years of age are significantly less likely to do so than those over 40. Although the younger demographic upgrades their cell phones more often, they are less likely to recycle, so partnerships with colleges and universities may not be as fruitful as you originally anticipate.

Most carriers have some recycling programs in place. For instance, US Cellular supports the 911 Cell Phone Bank and Sprint aims eventually to recycle 90% of the handsets it sells. Efforts by carriers are a two edged sword for organizations like ours. Their marketing will increase recycling awareness but there is a chance this awareness will overshadow our efforts as a group. The best solution is to join forces with carriers and retailers in your local area. Most have the flexibility to support their communities without permission from corporate.

The fact remains that consistent communication with your community is the key to continued support and increased cell phone donations. Reminding the public of the value of your cell phone program in the community will help you to keep the cell phones coming as the public’s attitude changes.

For ideas on how to improve your collections or tools that can help please contact your 911 Cell Phone Bank representative.